Your best marketing and advertisement tool (besides your property itself) is often your sign. While I can certainly talk at length about all the reasons that you should maintain the look and feel of your property, I wanted to talk directly about the sign. A famous real estate investor once said "You may work for a 8 to 10 hours per day, but your sign is working 24 hours per day." Pay attention to the maintenance and placement of your sign. Make sure you have a sign that tells tenants or buyers that you mean business. If you don't display your sign year round make sure you are strategic about placing that sign in the yard a couple of months before your tenant's lease is up. You select the time it goes in the ground, but be very disciplined about that date ahead of time. Make sure your contact information is easy for people passing by to read and understand it. Pay attention to your sign, it might be the cheapest marketing you will ever have.
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